Nobody needs a wristwatch anymore, but everybody craves a Rolex. How do they stay in demand in a time when they are easily replaced by any of the numerous digital devices you have by your side 24/7?
Is it quality? Rolex is clearly the best watch you can have, but that doesn’t speak to a generation that doesn’t need a watch period.
No, for Rolex, it’s all about history and tradition. Martin Luther King, Winston Churchill. Your grandpa, and your dad, the man who made it to the top of Mt Everest, the first CEO on Wall Street to Donald Trump- Rolex is no longer about telling the time, it is about responsibility: having power, popularity, and opportunity to shape the future and re-write history forever. (Mashable)
The truth is, every branded product has potential to set a new standard of greatness-whether that is woman’s shoes or an impressive perfected business pen. When the product is quality and people start buying into it as an idea, not just a purchased item, with the right amount of popularity and attention one simple pen will become a wielded sword that changes history.
Unfortunately popularity doesn’t happen overnight for most brands. All great ideas require persistence to carry out successfully. You must find the right audience, use the right words, and know the best tactics.
Today, the entire message behind a product is called content marketing. Building a character with multiple dimensions in order to reach all potential consumers requires tons of information in multiple forms: video, posts, pictures, blogs, web pages- all these are important content forms.
In order to capture attention in a competitive market, “It takes passion to spend the long, hard hours required to produce anything good enough to make an impact. Excellence is about more than just showing up” (Forbes). A successful campaign means committing to each project and coming at it with every skill and passion you possess.
- Marketers, on average, spend over a quarter of their marketing budget on content marketing. (B2B Marketing Insider)
- 62% of companies outsource their content marketing. (Mashable)
- Interesting content is the top 3 reason people follow brands on social media. (Content +)
- 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media)
Nothing has really changed for advertising over time, it is still the best ads that win people’s loyalty and get noticed. Trends of the year What you need to do is believe your product is the best and set it up for success with the best of them all.
So many companies fall short in passion, creativity, and resources to make their services and products known. At Integrity Media, we have everything you need for a cohesive content marketing plan that will kick ass at bringing popularity to your brand and build loyalty in your customers.
Try us on for size and begin shaping history minute by minute!